Long gone are the times when products or services competed on their merits and quality. In today’s dynamic and disruptive markets, if your product fails to reach the right customer, seriously who cares how ‘mind-blowing’ it really is.
And in order to reach your customer, you have got to be online, and not just online, you need to master the art of Search engine optimization or SEO. If you are unaware of what SEO is. how it works, or how to rank your SEO Company In UK just hold on and keep reading.
SEO is the technique to manipulate or as they like to call it, optimize the search engine algorithm in favour of your business. This means feeding the algorithm just what it needs so it may display your company name top of the lists when any person out there searches for a word (we call it ‘Keyword’ in the digital world) in their search engine.
Now search engine in 2020 is pretty synonymous with Google. In fact, success in today’s time is termed in terms of ranking on Google’s SERPs.
SERP? Yeah, we do like making acronyms. SERP stands for Search engine result pages. Now you may know from experience that about 95% of the people don’t make it to the second page of google search. So, whatever is out there is pretty well hidden and invisible. It is funny how they even have a joke about it.
‘What’s the best place to hide a body? The second page of Google results.’ Definitely not the right place for your business to be.
And that is why you need to master SEO. We are here to tell you little known, yet easy ways to do rank your SEO company in UK. Keep reading.
Build a website that Google can read and understand:
Now Google’s algorithm has these ‘search bots’ meaning pieces of automated software that visit (or ‘crawl’) your web page. If they deem it fit and relevant, they add those ‘crawable’ pages to Google’s index and catalogs them.
Each time a person searches something on the Google search engine, the algorithm works through its catalogue and displays it what it thinks are the most relevant results based on the keywords in order of relevancy.
OptinMonster suggests the following tips to make it easy for Google bots to crawl your web page:
- A website created with a well-coded website builder
- A robots.txt file that tells Google where it can and can’t look for your site information
- A sitemap that lists all your pages
Though having ‘https’ isn’t a listed factor to determine whether your page will be catalogued or not, experts agree that it is a great addition to enhance your rankings.
E-A-T stands for (we told you we love acronyms) expertise, authority, and trustworthiness. This is one of Google’s most stressed upon KPI for webpage rankings. This ranking criterion is part of Google drive to make sure its users get access to the most reliable information, especially for Your Money or Your Life (YMYL). YMYL typically includes health pages, financial advisories and or anything such that would impact your health, wealth or state of mind.
As part of this criterion, Google relies not only on your webpage’s reliability but also the creator’s reputation and trustworthiness.
- Expertise: Does the author of a piece of content have the requisite skills and knowledge in their field?
- Authority: Is this the best source to answer the searcher’s question, or is there another “go-to” person who would be a better source?
- Trustworthiness: Does the author provide an honest, unbiased presentation of the topic in their content?
That being said, its equally important to guard your online reputation as it is in real life.
OptinMonster suggests some way to work on your E-A-T to improve rankings of your SEO Company in UK as follows:
- Create a detailed “About Us” page on your site
- Optimize your page according to searcher’s intent
- Display any awards, certificates, or credentials proudly on your site
- Build your authority across the web with guest posts
- Respond to both positive and negative reviews
- Keep all the information on your page as unbiased and as accurate as possible
- Provide an easily accessible contact page with various ways your users can reach you or your team
Page loading speed:
Let’s agree. We the people of the internet are a bunch of impatient folks. And so are your customers searching the web. Anything that takes too long to upload is clearly not worth our while and we tend to skip to the next opportunity. Google seems to agree to this one.
Hence, the speed of your web page uploading is a critical factor in determining your ranking up the SERPs. As smartphones take over PCs to be the most preferred devices, Google as added ‘Mobile page speed’ up its criteria. You can even use Google’s mobile testing tool to see how your site performs on this KPI.
However, we usually recommend using Google console. This master piece by google is great to understand and audit your site’s performance.
For more information on Google console, read how to use Google Search Console to improve your SEO.
While on the topic of smart phones and mobiles, it is also important to mention that Mobile friendliness is another critical KPI for Google in its aim to enhance users experience of the web.