Mail-order business has taken rebirth in the digital age. Placing an order after viewing a catalog of goods and receiving packages in the mail is no longer a business model for the early 1900s; the advent of the internet and easy accessibility of smartphones has ushered remote shopping into the new millennium. E-commerce has been on a steady rise over the last few years growing from 7.4% of total retail sales in 2015 to 13.1% in 2019. Moreover, mobile e-commerce is a 300-billion-dollar industry, representing a clear shift in people’s preferences to shop online.
As a retailer, e-commerce can open many avenues for expansion of revenues and unraveling opportunities arising from addressing previously unmet demand. Building an online store on Shopify is a recommended route; creating an online e-commerce portal from scratch can cost you precious resources in terms of time and money. But your job doesn’t end there. Putting up a store with an attractive frontage and stock it with products is not enough, you must ensure, you bring in customers too. Many things affect your page rank on search engines. These rankings depend on organic social media mentions, tags, and social shares, the authority of your website based on keywords and backlinks, the age of website domain name, and overall content optimization.
In this article, we will see how you can increase your online footfall and increase productivity by optimizing SEO for Shopify:
1. Undertake a detailed keyword search
Keywords are the terms people enter in search engines when they’re looking for certain products. For example, when someone enters ‘I want to buy a green dress in Edinburgh’ in the search bar, the words ‘green dress’ and ‘Edinburgh’ are product and locational keywords. By using online tools and resources provided by search engines themselves, you can search for keywords relevant to your business, product, and geography accordingly. While structuring SEO for Shopify, you can insert keywords across the pages to improve the content discoverability of your website and attract higher site traffic. Research your competitor websites and deduce their key functioning keywords including the short tail and long-tail ones.
2. Embed keywords in product pages
In an e-commerce store, keywords can be added generously to page titles, product descriptions, services pages, meta descriptions across the length and breadth of the website. Product pages have a two-pronged discoverability algorithm; you can add keywords to your product description and image description which the product discoverability in an image search. Add “alt” tags to every product photo accompanying the product listing. To achieve the best results, try using keywords in product titles and optimizing descriptions using long-form content. Describe your product as elaborately as you can and display customer reviews below each SKUs. This boosts your credibility with the search engine and helps create more inbound leads.
3. Include backlinks to quality content
Content marketing is the best way to optimize SEO for your Shopify store. Aside from providing appealing templates to beautify your digital presence, Shopify allows you access to a personalized brand blog. Use this channel to create quality content that links to other, preferably older credible websites. You can get a local newspaper to feature your store or get a distinguished blogger to mention your wares on their social media handles. Write content that helps the user connect back to specific product pages on your site. Collaborate with online and offline events that feature your brand in their promotions. These backlinks improve your page rank and help prioritize your website over your competitors. Digitally spreading your reach will help improve your organic ranking in the long-term.
4. Rearrange your site architecture
Your website must have a logical information architecture and navigation that allows users and web crawlers to make sense of the content on each page. For example, if you’re a clothing store, your inventory should be categorized by gender followed by product type before narrowing into style, size, and price. This top-down approach helps create a logical architecture and an intuitive shopping experience. Link the home page to a category page which links to individual products and so on. Simplifying the online navigation will help your website rank better on search engines.
5. Improve the user experience
Creating a pleasing user experience for your online store is akin to creating a pleasant in-store experience for the customer at your physical outlet. You must ensure that each part of the process of the user journey is optimized to enable user acquisition and retention. A good way to monitor the page-wise bounce rate and user drop-offs, which only happens when the user fails to find what they were looking for. Since the purpose of the e-commerce store is to facilitate sales, ensure that the user can purchase what they are looking for after being redirected from the homepage within two to three clicks. Showcase your products in a manner that pleases the eye and reduces the cognitive load on the end-user.
6. Build a device-agnostic e-commerce experience.
Before you go live with your website on Shopify, review your site’s responsiveness across popular devices. Make sure that the user experience design is optimized for the web as well as the mobile and tablet. Account for the differences in screen resolutions and interface configurations. Choosing a mobile-ready theme will not only help you secure a large of sales that take place on the smartphone, it will also improve your loading speed, reduce user drop-offs and escalate your visibility across various search engines. If online retail is the future of trade and commerce as we know it, taking active measures to optimize your online store can hand you the keys to the kingdom! If you find coupons visit us Couponzoffers