6 Must-Read Reasons Why Social Media Listening Is VERY CRUCIAL for Your Business

Nov 11, 2020 | 0 comments

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Listen, and you will learn. 

Hearing and listening are two different things which are often mistakenly understood as the same. Truth is that while hearing can be involuntary as humans naturally have ears that hear, listening is a choice. When you hear, you may just perceive the sounds without completely understanding their meanings. On the other hand, when you listen, you certainly learn, thus, it is highly significant in everything. 

Just as listening is essential for individuals, it is also integral for businesses. You can’t just merely work, produce and serve for customers and clients; you also have to be sensitive and listen around you. 

As you know, bringing your business online is one of the best, if not the best, ways to promote your brand and reach a larger audience. Nowadays, almost everyone can be found in the virtual sphere of social media, so it is absolutely most advantageous for businesses to have an online presence.

What business owners must realize that although online marketplaces are managed while on the other side of screens connected to the Internet, this one’s a BIG responsibility to be maintained. It is not to be overlooked that you should not just post your products and leave them behind; you have to monitor and take action. You need to do social media listening.

Social media listening is being present on social media to track, monitor and analyze the crazes and conversations happening about and around your brand and the industry it belongs to. It is tremendously crucial for businesses owning a website or a social media page, however, even if you don’t have one or if you are still yet to create yours, you can benefit much from it as well. 

To understand and to be guided more regarding this vital topic, here are 7 reasons that prove why social media listening is very important for your business! Know how it can make you reap rewards you thought you’d never achieve!

1 – TRACK WHAT THEY SAY ABOUT YOU.

Social media listening is literally yet digitally having your ears know what people say about your business. Through it, you can follow and observe their thoughts and feelings towards your commodities and performances.  

In this day and age, people use social media to express emotions, to share stories and to keep memories of things and events unforgettable for them. Whilst many choose to keep details to themselves and to be more private, you will notice how more people are open for thought and life sharing. This enables businesses to get reviews and reactions from their customers and from prospective buyers without actually asking for them. 

Today, as social media is a vast avenue for self expression and presentation, it really is a tool trusted by users wherein they impart information about their daily lives, the food they eat, the clothes they bought, the places they visited and so on and so forth. From all these, businesses can keep an eye on what customers say when their brands are mentioned and, forthrightly, when they are tagged. 

Uncovering and understanding how customers feel about your business is exceedingly so consequential. Knowing that customers are happy and satisfied is awesome! On the flip side, when there are negative statements about your business, keep in mind not to be disheartened; rather, be encouraged to act quickly and accordingly to fix what needs to be fixed.

2 – LEARN ABOUT COMPETITORS.

Contemporarily, it is arduous to stand out among dissimilar brands having similar products, services and goals. It is a need to unveil why some businesses are just overly superior, so you may know how to be like them while shining on your own!

 With social media listening, you are like a quiet spy trying to gather relevant ideas from people’s posts, comments, stories and tweets without immediately letting them know that you are listening. One of the amazing things is that you will not only learn about your company but also about your competitors. Social media listening enables you to veritably examine what people say about your competitors and not just to count mentions. You will gain so much from listening to their customers’ judgements and feedback, so you can know why they are magnetizing a lot of audience or why they are losing supporters. 

 It is dynamic to go over their undertakings with a fine-tooth comb. What are their strategies that make them a cut above the rest? What are their best-selling items? Are they up to formulating fresh products for the mass? Or conversely, are they on the hot seat for having slow operations? What’s the reason behind the complaints they are receiving recently? Knowing all these gives you wisdom to take them as your inspiration or not and to view them as a tough opponent or not.  

3 – GET UPDATES ABOUT WHAT’S IN!

One of the main reasons is here — you get updated about what’s in! 

 Aside from television, print and verbal conversations, individuals get information about the recent trends and hot news because of social media! Actually, it is the fastest place to obtain them. Likewise, businesses can tune in to the talk of the town! With that, you can upgrade your products and services, so you don’t miss out and you don’t become irrelevant. 

 Are you a seafood shop? Sushi bake and Korean seafood have been globally popular in online food stores during the pandemic! Are you a gadget shop? Those pastel-colored, wall-mounted CD players have been making noise on Instagram businesses! Are you a clothing shop? Fashionable face masks and protective garments that protect and style are all over social media!  

Social media listening keeps you up to speed and never out of the ark! 

4 – DISCOVER AND ATTEND TO THEIR NEEDS

 

Calling and sending emails to let companies hear complaints is, in a way, time-consuming and not enough for some clients. For them, these ways are lacking because they cannot fully express their dismay about failed services and mediocre products. In present times, posting their feelings and experiences on their social media accounts is way much better for them. 

 Without a doubt, social media has become a major customer service medium. For businesses, it’s a nightmare when enraged customers post about them, but it’s a swift way to be informed and to move thereupon. 

 In a different perspective, social media listening allows you to discover and attend to people’s needs. Even when they are not exactly intended for you, complaints, hopes and requests you identify through social media listening can help you help them. Your business will never be nothing when you keep being the helping hand that people need.

 5 – CONVERSE ONLINE LIKE PEOPLE DO ONLINE.  

Engaging and interacting with your customers is held dear! People enjoy it when you take time to hear from them, speak with them and get in touch with them. As someone behind the scene of your online page or website, you must know how to converse like they do. 

 When you do social media listening, you explore the colorful vocabularies, jargons, lingos and images people use to dialogue and are familiar with. The way you converse with those who inquire, ask questions, order products or hire your services can affect would-be clients’ decisions and emotions towards your business. Replying not only to personal messages but to public posts and tweets does a lot. 

 Social media listening will help you learn how to socialize online using suitable language and without making customers uncomfortable. 

Calling and sending emails to let companies hear complaints is, in a way, time-consuming and not enough for some clients. For them, these ways are lacking because they cannot fully express their dismay about failed services and mediocre products. In present times, posting their feelings and experiences on their social media accounts is way much better for them. 

 Without a doubt, social media has become a major customer service medium. For businesses, it’s a nightmare when enraged customers post about them, but it’s a swift way to be informed and to move thereupon. 

 In a different perspective, social media listening allows you to discover and attend to people’s needs. Even when they are not exactly intended for you, complaints, hopes and requests you identify through social media listening can help you help them. Your business will never be nothing when you keep being the helping hand that people need.

 

 

6 – KNOW OTHERS’ OPINIONS FOR IMPROVEMENT

Just as no man is an island, a business won’t stand long without considering what other people have to say. Social media listening allows you to realize what you don’t realize but others do.

 No business is perfect and flawless. Even the most noteworthy and excellent names out there experience difficult trials and grave issues. When your company goes through such, unless you have done totally everything you can to protect your business, giving up is not the choice to make. Instead, you must strive harder to get back up and stand stronger!

 To fathom your shortcomings, faults and points for improvement, you should carefully pay attention to social media conversations. This will aid you to figure out where you went wrong, so you can start making up for mistakes you or your employees committed. Bear in mind that sometimes, even if the issue is not super big for most people, for just some, it could be. You can’t ignore others’ truthful and honest opinions regarding your business. They will help you enhance what needs refinement and provide what lacks. 

 In other cases, though some ill-disposed sentiments may not be directed to your brand but to the industry, you should comprehend them as well. All these insights will undeniably help direct and control your developments and productions in the future. Don’t just act based on what you think is good and interesting for people. Hear it directly from them, so you can improve, adjust and do better as necessary.

SOCIAL MEDIA LISTENING

If you don’t know how to utilize and maximize the power of social media listening, you are missing out on a lot of its great boons! If you haven’t started it yet, this is the time. 

ABOUT THE AUTHOR:

Nicole Ann Pore is a writer, an events host and a voice over artist. She finds quality and well-researched writing as a worthwhile avenue to enlighten and delight others about things that matter. For her, it’s restoring and fulfilling to the heart and a great way to clear the mind while loading it up with fresh learning. Film critiquing and filmmaking are among her interests too. Giving all the glory to God, Nicole graduated Cum Laude from De La Salle University Manila, Philippines with a Bachelor’s Degree in Communication Arts.